• 将平凡的价值放大到极致 - 運時通家具集團/中国运时通家具集团

    Publiched on 06-03-2015 (edited)
    紐約設計品牌顧問



    品牌的經營,不是設計美學,更不是短期的行銷策略;而是從品牌概念萌生,正確的定位,市場分析,制定品牌策略與戰略對象
    目標,整合資源,推動每一階段的發展... 創建品牌在市場的影響力。 從品牌概念丶定位丶價值丶策略丶命名丶視覺丶識別丶發展...
    理定正確永續的進程。

    一样的產品,一样的条件,一样的政策... 但正確的品牌行銷策略,市場分析可改變不同的成果。

    案例示範 - 中国运时通家具集团: 品牌定位策略丶企業品牌命名丶品牌識別丶識別系統建立至品牌行銷顧問。


    Stylution Group Brand Program 1998-2015
    Branding and identity design programs for Stylution Group, a Leading mattress and upholstery manufacturers in Guangdong Province, China. We created American brands and strategies for sale into US and European market but also resale and round tripping into Asian market...

    We help Stylution Group developed a program that meets their needs included brand strategy, naming, brand consultant, brand development and marketing elements..." Work included: Stylution (美國席樂頓), Musterring (美得麗名床/中國),
    Restonic (蕾絲床墊/中國), SleepTherapy (美國艾緑床墊).

    .